Samsung Achieves Multiple 2025 IFA Innovation Awards. Samsung Electronics has revealed that its latest offerings and services received esteemed accolades at the IFA 2025 Innovation Awards, including nine Best of Innovation recipients and 17 Honoree designations across various categories. These acknowledgments precede IFA 2025, Europe’s largest consumer trade exhibition, taking place in Berlin, Germany from September 5-9.
The IFA Innovation Awards are a new international initiative debuting at IFA 2025 to highlight products that exemplify remarkable innovation, design excellence, and market influence. Organized by IFA Berlin, the awards represent a new chapter in the event's century-long heritage as a prominent global platform for consumer and home technology. In addition to the award certifications, victorious entries receive licensing rights, media exposure, and exclusive opportunities at future IFA events.
Highlighted IFA 2025 Best of Innovation Award Recipients
Bespoke AI Laundry Combo Secures Best in Design Award for Streamlined Usability
Within the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was honored with a Best in Design award, underscoring the product’s excellence and advanced technology. The Bespoke AI Laundry Combo provides the convenience of simultaneous washing and drying, complemented by a stylish design and a 7-inch touchscreen that enhances usability. It also achieves exceptional energy efficiency, with the washing cycle being 20% more effective than the A-grade standard, along with sophisticated heat pump drying technology that reduces drying time by up to 60% and energy consumption by as much as 75%.
The Movingstyle Redefines Portable Display
The Movingstyle, an adaptable smart display that harmonizes form and function, secured two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Revolutionizing the way individuals engage with entertainment across their living environments, The Movingstyle’s design is anchored in one simple, elegant concept: mobility should be seamless.
Inspired by the shape of a tote bag, the built-in handle serves both as a distinctive aesthetic element and a functional tool. With this feature, users can transport the 27” QHD touchscreen like a personal accessory, while the soft-wheeled floor stand effortlessly glides between rooms. The Movingstyle is also equipped with a 2-in-1 One Action Stand that permits the screen to detach from the stand in an instant, thereby transforming into a self-supporting display without the need for additional accessories.
The Premiere 5 Delivers an Innovative Home Viewing Experience
As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere 5 also garnered two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. Despite being a fraction of the size of traditional projectors, it projects displays up to 100 inches from merely 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — facilitating large-scale visuals even in compact, design-sensitive environments.
Perhaps its most remarkable feature is Touch Interaction, made possible by an integrated IR laser and camera that allows intuitive control of content, games, apps, and workouts — generating interactive applications across education, entertainment, and home training.
The Freestyle+ Integrates Smart Technology and Portability
The Freestyle+ is the world's inaugural portable intelligent projector incorporating both on-device and generative AI, which contributed to its accolade as the Best in Home Entertainment. It is driven by Samsung's proprietary AI Q Processor— the first AI chipset integrated into a smart projector— and boasts a built-in AI OptiScreen that comprises seven integrated functions working in unison to rectify the image, sustain sharp focus, circumvent obstacles, align screen borders, adjust colors to match wall tones, enhance visibility under varied lighting conditions, and dim the light when an individual enters the beam.
The Freestyle+'s integrated generative AI model empowers users to produce their own ambient visuals directly from the projector, while AI Q-Symphony identifies the device's position and automatically synchronizes audio with Samsung speakers or soundbars to provide an immersive surround sound experience.
Galaxy Tab S11 Ultra Empowers Users to Create Content and Engage in Gaming Like Never Before
The Galaxy Tab S11 Ultra earned two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These distinctions were awarded due to the device's comprehensive suite of tools that facilitate effortless productivity, creativity, and captivating gaming experiences. As a product, the Galaxy Tab S11 Ultra merges ultra-performance with a sleek and lightweight design, enhancing creativity and productivity on the move.
With the revamped S Pen, robust Samsung DeX, and advanced Galaxy AI, it allows users to engage with a heightened level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display provides a flawlessly immersive gaming experience.
Galaxy Z Fold7 Merges Design and Advanced Functionality for an Ultra-Smartphone Encounter
The Galaxy Z Fold7 received the Best in Communications & Connectivity award by synthesizing the finest of Galaxy design, camera capabilities, and AI innovation within the slimmest and lightest Galaxy Z Fold series to date. It delivers superior performance and the experience of an ultra-smartphone with a larger, more immersive display when opened. Featuring One UI 8, the Galaxy Z Fold7 has optimized Galaxy AI for larger screens, enhancing the advantages of the expansive foldable display to elevate productivity.
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