iPhone Demand in India Is Flourishing! Here's why.
Apple’s iPhone deliveries in India are anticipated to attain 14–15 million units by 2025, representing approximately a 25% increase relative to 2024. In the previous year, Apple dispatched over 12 million iPhones, reflecting a robust 34–35% year-on-year expansion from 2023. This illustrates how swiftly India is emerging as one of Apple’s most significant and rapidly advancing markets.
A principal factor contributing to this escalation is the rising appeal of premium smartphones among Indian consumers. Apple’s enhanced trade-in offers, EMI options, festive promotions, and the accessibility of earlier models at more competitive prices have attracted a larger customer base to the brand.
Another significant element is Apple’s expanding local production in India, with iPhones now being assembled in Tamil Nadu and Karnataka. This not only aids in lowering import expenses but also aligns with the ‘Make in India’ initiative. The greater Apple manufactures domestically, the more competitive the pricing could potentially become in the future.
During mid-2025, Apple actually experienced its highest-ever quarterly shipments in India, signifying considerable festive demand and an increasing preference for the brand among younger, urban consumers.
India’s smartphone market is undergoing a transformation — consumers are transitioning from budget devices to premium and flagship phones, and Apple is directly benefiting from this transition.
If growth maintains this momentum, India could soon emerge as one of Apple’s top three global markets, alongside the United States and China.
India is not merely purchasing iPhones — India is becoming an integral part of how iPhones are produced and marketed.
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